Yerevan, 17.July.2018,
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Hairy Nose film takes on China's pollution

Air pollution in China is no laughing matter, but one campaign group hopes its bizarre new film will provoke both laughs and action among urban Chinese.

"Hairy Nose" depicts a bleak future where people have evolved lengthy nasal hair to filter out the smog.

It ends with a warning that if people don't change their ways, pollution will change them.

The charity, WildAid, told the BBC they wanted people to stop waiting for government action to fix the problem.

"We wanted to find some humorous way to talk about the very serious problem we are facing," said WildAid's China representative, May Mei.

Hairy Nose shows a parade of stylish Chinese people - and one dog - sporting elaborately groomed nasal hair as they go about their daily lives in the "putrid, choking air and the never ending smog".

We see a a young family out with their hairy-nosed baby, a young commuter with her nasal hair dyed and plaited, hipsters playing pool and a couple on a date.

"To them, this is just the way it is," say the captions.

But one man decides not to "blindly submit" and shaves off his nose hair so he can breathe, "because it reminds me that the sky once was blue".

"Change air pollution before it changes you," says the final caption.

 

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